Lea Dow: September 2010 Archives
Wow, what a busy year! It is hard to believe it has been a whole year since the acquistion of NoNickel.com. Besides expanding the product line and the typical improvements to the site to make shopping easier and quicker, the most important thing we did this year was to set the standard for Nickel Free!
Our goal was simple, improve and expand the product line. Achieving our goal proved most difficult.
After contacting more than 20 manufactures, we quickly learned they were not all trustworthy. Nickel-free plating over nickel laden base metal was standard industry practice. Prototype belts were designed, ordered, and then tested. Most tested positive immediately, while others a gentle scrape revealed nickel. This process was frustrating and expensive.
We knew then a standard for nickel free was needed and we were going to set it, certify it and guarantee it! That is how the Nickel Smart™ brand was born and Certified Nickel Free™ the new standard of excellence established.
We at Athena Allergy have always been the experts in nickel allergy, now we have leveraged that knowledge to bring you the first brand Nickel Smart™ all Certified Nickel Free.
Our guarantee is simple: If you ever have a problem with our products, whether incorrect size or broken buckle, we will make it right - Period.