Lea Dow: September 2010 Archives

Wow, what a busy year!  It is hard to believe it has been a whole year since the acquisition of NoNickel.com. Besides expanding the product line and the typical improvements to the site to make shopping easier and quicker, the most important thing we did this year was to set the standard for Nickel Free!

nickel smart indicia.color.jpg

Our goal was simple, improve and expand the product line.  Achieving our goal proved most difficult.  

After contacting more than 20 manufacturers, we quickly learned they were not all trustworthy.  Nickel-free plating over nickel laden base metal was standard industry practice. Prototype belts were designed, ordered, and then tested.  Most tested positive immediately, while for others a gentle scrape revealed nickel.  This process was frustrating and expensive.   

We knew then a standard for nickel free was needed and we were going to set it, certify it and guarantee it!  That is how the Nickel Smart brand was born and Certified Nickel Free™  the new standard of excellence established.  

We at Athena Allergy have always been the experts in nickel allergy, now we have leveraged that knowledge to bring you the first brand for nickel free products,  Nickel Smart™,  all Certified Nickel Free or Certified Nickel Safe.  We promise these products will never cause nickel allergy reactions!  

If you ever have a problem with one of our products, please contact us and we will work with you to make it right. 


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This page is a archive of recent entries written by Lea Dow in September 2010.

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